Holly Kowitt on Cutting Good Jokes, P.G. Wodehouse, & the Principal’s Underwear (Which Is Missing!)
We’ve been fans of Holly Kowitt for longer than any of us care to remember. And now, our nine-year-old is a fan. And so it goes. When we heard the title of Holly’s new book, we howled, we roared, we had to have it! The Principle’s Underwear Is Missing! What more do you need in a kids’ book? Since she’s one of the funniest, most creative, and most successful writers we know, we thought we’d pick her brain on books, writing, principals, and yes, underwear.
The Book Doctors: Why in heaven’s name did you decide to become a writer? And having made that decision, why did you decide to write books for kids?
Holly Kowitt: I first became a writer to get illustration work! My cartoon-like drawing style made me a tough match for most children’s books (this was pre-Wimpy Kid) so I had to create my own projects. Which turned out to be a good thing.
Part of ending up in children’s books was random– my first entry-level job just happened to be at Scholastic. Being there naturally made me focus on kids.
TBD: What were some of your favorite books when you were growing up, and why?
HK: Harriet the Spy was my all-time favorite. The characters were so alive to me—so real and quirky—and, like Harriet, I wanted to be a writer. I also loved Beverly Cleary’s Fifteen, a low-concept, timeless coming-of-age story with the best first line ever: “Today I’m going to meet a boy…”
TBD: What books are you reading currently, and what books have you really enjoyed lately?
HK: Should be reading: Evicted by Matthew Desmond
Secretly reading: I Represent Sean Rosen, a middle grade novel by Jeff Baron.
Recently enjoyed: The Uncommon Reader by Alan Bennett and The Daily Show: An Oral History.
TBD: As an illustrator as well as a writer, how do you get these two parts of your brain to cooperate with each other? What are some of the advantages and disadvantages to wearing both hats simultaneously?
HK: The cartoons give me an extra way to hook reluctant readers, and add a loose, fun energy. Plus, they’re a blast to draw. The disadvantage is sometimes the text gets robbed to let the illustrations shine. It’s hard to cut a good joke, even when you realize it works better as a picture.
TBD: I just did a Google search of your name and the word “underwear,” and I got tons of hits. Did you ever think your life as a kids’ book author would lead you down this dark path?
HK: Ha ha! Children’s Book Rule #8: Use the word “underwear” whenever possible.
TBD: The Principal’s Underwear Is Missing: That may be the greatest title I’ve ever heard. How did you come up with it? And what was the inspiration for the story? Have you ever had underwear go missing? Have you ever been involved with principal’s underwear?
HK: I tried to invent the most catastrophic scenario possible for my heroines—and I think I found it. My approach to a story is always: what’s the biggest problem I could give this character? No, it’s not torn from my own life!
TBD: How do you capture the voice of the kids so well?
HK: Obvi it’s, like, crazy-hard. Some combination of subway eavesdropping, The Urban Dictionary website, profiles of twelve-year old YouTube stars, Seventeen Magazine, and Shop Jeen on Instagram gets me in the ballpark.
TBD: What was your inspiration for the story?
HK: I got the idea from Jeeves, the P.G. Wodehouse series about a rich, dimwitted young man and his very smart butler. I thought it would be fun to set the story in middle school, where a ditzy, super-popular 8th grader teams up with a 6th grade nobody. The Queen Bee has a habit of getting herself into trouble, and it’s up to her brilliant younger friend to get her out.
TBD: What’s this story about?
HK: Becca, a bookish 6th grader, accidentally zonks the school’s most glamorous 8th grader with a volleyball. To make it up to her, Becca tries to do Selfie a favor. But she accidentally grabs the wrong shopping bag—one containing a very personal item. Even that wouldn’t be so bad, if Selfie didn’t immediately lose it.
It’s the story of a friendship that holds constant surprises. It’s about exploring an off-limits older world, and finding out how it’s better (and worse) than your own. It’s about challenging the unspoken rules of middle school, and doing what’s right. It’s about losing the principal’s underwear.
TBD: We hate to ask you this, but what advice do you have for writers and illustrators?
HK: Billy Crystal’s ex-manager once told him to “leave a tip” with his stand-up act—to go deeper and more personal. After I finish a chapter, I go back and try to squeeze in an extra ten percent to make it funnier, weirder, realer. So my advice is to always give your work that extra push. You won’t be sorry.
Holly Kowitt has written more than fifty books for younger readers, including the Loser List series. She lives in New York City, where she enjoys cycling, flea markets, and West Coast swing dancing. Find her online at kowittbooks.com.
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Dana Meachen Rau on How to Write 340 Books
We recently attended the annual New England Society of Children’s Book Writers and Illustrators Regional Conference in Springfield, Massachusetts, and one of the things we love about that conference specifically, and great writers conferences in general, is getting to sit in on lectures and talks by people we don’t know, but should know. One of those people is Dana Meachen Rau. David happened to stumble into her class and ended up learning so much about how to create memorable and complex characters, how inanimate objects can be used to help communicate the emotional state of our characters, and so much more. Now that the dust has settled on that conference, we thought we would pick her brain about books, writing, and all that jazz.
Read this interview on the HuffPost.
The Book Doctors: How did you become interested in writing and drawing as a kid? What were your early inspirations and why?
Dana Meachen Rau: Truly, I don’t remember how it all started. My parents always encouraged my early attempts at writing and drawing. Creative expression is empowering, especially to a little kid. I do remember a lot of play. I had a brother who was always a willing participant—he’s blind, and together we invented whole worlds that neither of us could see, but that felt completely real. Instead of a sandbox in the backyard, we had a dirt hole, where we planned to dig a tunnel to a multiple-room clubhouse. (Imagine a time before apps when kids played in dirt holes!) The clubhouse never happened, of course, but that didn’t seem to matter.
As a reader, I didn’t devour every shelf of the library. Instead, I had a few well-worn books that I read countless times—Charlotte’s Web, Encyclopedia Brown, and my absolute favorite and forever inspiration, Charlie and the Chocolate Factory. When I reread it recently, I tried to pinpoint what drew me in so passionately as a kid. It must have been the visuals, the silly language, and the underlying creepiness. It was subversively magical.
TBD: How did you get a job editing children’s books, and what did you learn from this that you could apply to your own writing?
DMR: After college, I wanted a job with a tangible end product, and that led me to publishing. Luckily, instead of having to move to big and scary NYC, I landed a job at a small children’s publisher in Connecticut—and I mean small. I was the only member of their editorial department, so I communicated with a bunch of freelancers—authors, illustrators, editors, consultants, designers. It was a crash course in children’s publishing. I moved on to Children’s Press, where I edited early readers and school-and-library nonfiction until my son was born and I began freelancing.
My editorial work laid the groundwork for my writing career in ways I didn’t anticipate. It taught me the value of feedback and revision. I can self-edit while the manuscript is in my hands, but I can also let it go to all the fresh eyes that have a stake in the process. Everyone wants it to be the best it can be.
TBD: Do you think it’s important to write every day?
DMR: I suffer from journal envy. Many writer friends pour out their thoughts onto pages daily, and I’ve tried to be like them. But all I have to show for my efforts is a pile of journals with “Finally, I’m going to start writing a journal!” scrawled on the first pages followed by a bunch of empty ones. I just can’t make it happen.
But it is important to write every day, and I do in some form. Often, it’s related to my current project. But sometimes it’s a lesson plan, a random idea for the future, a quick poem, or even an email. The purpose of all writing is to effectively communicate an idea or image. That’s an important skill to practice. That’s what writing every day is…practice.
Even if I don’t have hours or even minutes to work on my latest project, at least I’ve been maintaining my writing skills. Then muscle memory kicks in when I have more extended time to write.
TBD: How did you become a writing teacher, and what effect has that had on you as a writer?
DMR: I developed a 10-week creative writing class for the Warner Theatre Center for Arts Education (Torrington, CT), to hone in on the basics of creative writing. I tested out writing exercises (some sane, some wacky). It was a chance to experiment. I realized I craved an extended relationship with students, so I sent out my resume to local colleges. When the University of Hartford needed an adjunct to fill out their Fall 2016 schedule, I jumped at the chance.
I teach rhetoric, the art of persuasive writing and speaking, and while it might not seem to apply to creative writing, it has most definitely fed my work. I keep persuasion in mind every time I draft a scene between two characters who are manipulating each other. I think of rhetoric when trying how to sway a reader toward a certain understanding. The intentionality of each word choice applies to both rhetoric and creative writing.
I’m still trying to find that perfect balance, though, between teaching and writing. My current work-in-progress novel has been pushed to the back burner while I navigate my way as a professor. But the benefit of the back burner is that the story is still stewing. Because time is more precious, my chances to write have become a treat to look forward to. When I do have time to write, I’m amped up, eager, and ready to dive in.
TBD: What’s it like writing books for the wildly popular Who Is (Was) … series? And why are their heads so big?
DMR: Out of the blue in 2013, I got a call from the Who Was editor. She had been reading a biography I had written more than a decade before, and thought my voice would be a good fit. Since then, I’ve written six books for the series, with another one waiting on my desk.
Who Was has been one of the most fun series I’ve ever worked on. The process starts with full immersion. I surrounded myself with research, absorb it, map out a plan, and get writing. I don’t work linearly—each manuscript is like a sculpture. First I build the armature, then I slop on lumps of clay. I mold here, shape there, take bits away, add elsewhere. Each book has its own process and personality. Eventually it all comes together under the helpful guidance of my astute and savvy editor, Paula Manzanero.
The best part of writing this series, though, is the reaction from kids. They love those big heads! All the covers (more than 150!) were illustrated by Nancy Harrison, but the idea for the big heads (and for the series) came from editor Jane O’Connor. She says the big heads were inspired by the caricatures that used to appear on the cover of the Sunday New York Times Book Review. She thought they would have fantastic kid-appeal.
She was right. When I visit schools, the kids can’t hide their excitement over what they call the “Bobble-Head Bios.” Almost everyone has read at least one, some kids collect them, and they all have their favorites.
TBD: Tell us about your road to publication and how you navigate the stormy seas of the book business. And how in God’s name does one person write 340 books?
DMR: As I mentioned above, I started my career as an editor, and my first few books were for the companies I worked for. When I went freelance, I continued writing for them and for other school and library publishers. Books for the school and library market are often work-for-hire assignments, so my “day job” for the next 15-ish years involved taking on as many assignments as I could to earn a steady income (thus so many books!). I wrote for a variety of age levels on all sorts of topics—roller coasters, cupcakes, sneakers, ladybugs, aliens, suffrage, rocks and minerals, robots, planets, brains, sandcastles, rock climbing. You name it, it’s very possible I’ve written a book about it! Meanwhile, I was also working on picture books and middle grade novels, submitting them to publishers, and marking off rejections on my spreadsheets. So, while I passed the 300 mark for published books, I also passed the 300 mark for rejection letters. (It’s all part of the process for authors writing and submitting over so many years!)
In 2013, I got the itch to become a student again, so I enrolled at Vermont College of Fine Arts to get my MFA in Writing for Children and Young Adults. Coming out of that program, I secured an agent, who’s currently marketing a middle grade and a picture book while I work on a YA novel.
Through the years, no matter what the project, I grew as an author. I’ve also realized that there isn’t, nor should there ever be, a point of “arrival.” It’s healthy to give yourself goals along the way, but success is more about the development, patience, and perseverance of the journey.
TBD: What is an objective correlative, and why is it so important?
DMR: I first learned the term objective correlative in graduate school from author Tim Wynn-Jones, and it sounded so academic and important. But it’s quite a simple concept, at least how I interpret it—an author can use an object (setting or event) to correlate to an emotion. In other words, you don’t have to name an emotion to communicate it to readers, you can show it through sensory description. Suzy doesn’t have to say she feels neglected. Instead, Suzy can be looking at a dying, cobwebbed-covered plant on the windowsill that never gets any sun. That says neglected more than the word “neglected” ever could. The plant becomes shorthand for the emotion, so when the plant is reprised in the story, we feel “neglect” again. And then, if that same plant is thriving and blooming by the end, we feel the significance of that change, too.
TBD: How do you inject emotion into characters in a book?
DMR: For me, it all comes down to empathy—getting the reader to feel the same feelings as your character. I think of emotion as the engine of the story. A character’s wants and desires will drive what the character does (action/plot), what the character sees (setting), what the character says (dialogue), and what the character remembers (flashback). Everything in a story has to be in service to the emotions.
To get readers to empathize with characters, the author has to empathize with his or her characters, too. If you can tap into your own authentic, vulnerable, core emotions when writing, then those emotions will show up on the page and transfer to the core of your reader.
TBD: We hate to ask you this, but what advice do you have for writers?
DMR: This is a great question! Lord knows I’ve needed all the writerly advice I could get my hands on through the years.
Write what scares you…We often say we want to be bold and brave, but that’s not possible without fear. If you don’t think you’re a poet, write a poem. If you don’t think you could ever write YA, try it. You have nothing to lose, but everything to gain. You’ll most likely surprise yourself by easily conquering what you thought impossible.
Find a community… Often the people in your immediate circle (spouse, kids, family, every day friends) don’t understand the writer part of you. You need to find a team. Teams have teammates, of course, who understand the game. But they also have cheerleaders to spur you on and coaches who offer advice to help you become the best version of yourself. Join a critique group, join the Society of Children’s Book Writers and Illustrators, find your people.
Give yourself permission to play…for so long I thought I needed to be efficient with my writing time. But when I experiment, I create an unexpected (and better) result. Turn off the side of your brain that tells you your writing must have a purpose (and even worse, that it has to be good!). In other words, dig in the dirt hole. You never know what you’ll discover.
Dana Meachen Rau is the author of more than 340 books for children and young adults, including early readers, biographies, history, science, cookbooks, and craft books. Her most recent titles include Who Was Cesar Chavez? and Who Are the Rolling Stones? A graduate of Trinity College in Hartford CT, and Vermont College of Fine Arts in Montpelier, VT, she currently teaches writing at the University of Hartford. To find out more about her books and her blog, visit www.danameachenrau.com.
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Anna Staniszewski on MFAs, Writing, and Not Teaching Kids Stuff in Your Kids’ Book
Anna Staniszewski is one of our daughter’s favorite authors. Our daughter is nine, with great taste in books, so we always pay very close attention to who she’s loving as a middle grade reader. We were all lucky enough to meet Anna at least year’s New England SCBWI Conference and had the chance to pick her brain after about writing, writers, MFA programs, kids’ books, and whatever else spilled out of our collective heads.
Read this interview on the HuffPost.
The Book Doctors: I’d like to start with the MFA programs, because we hear such conflicting things, particularly for children’s book writers. What are the benefits of going to a program like the one at Simmons College where you teach?
Anna Staniszewski: I hear that question a lot. For me, I think that it comes down to two things. If you want to be a published writer, you have to put in the work. Some people need a structured environment like an MFA program. I know I did. For other people, they can do it on their own. Another benefit of having an MFA program is the community aspect of it. You have this network that you’re part of—people with similar interests and goals. Some say you can’t be taught to write. While I think ultimately the actual storytelling voice is hard to teach, I obviously believe that you can teach someone to write, because I attended an MFA program and I teach in one.
TBD: What kinds of things do you actual teach in an MFA program for children’s literature?
AS: When the students come into the MFA program at Simmons, we really break down the basics. We look at character, plot, structure, setting, all those things, which seem really basic because we do so many of them by instinct, because we see how they work in other people’s stories. But if you really break down how they work, then you can take them and use them in your own story. The more aware you are of the different building blocks of fiction, the more consciously you can use them to benefit the story that you’re working on.
TBD: What was the transition like going from student to published author to teacher?
AS: When I first started at Simmons, I originally went for the MA of Children’s Literature. I wasn’t quite sure what I wanted to do. I thought I wanted to go into publishing. But my first semester there they were just launching that MFA program–this was over ten years ago–and so I thought that’s exactly what I want to do, I want to do both those things. Once I knew that, I was really focused throughout that program on wanting to be published when I graduated, and then when I finished, I actually applied to the Writer Resident Program at the Boston Public Library and, miraculously, got it the next year. Right after I graduated I was a writer-in-residence at the BPL, which was amazing. I think that really gave me such a boost of confidence that writing could be a real job for me! Right after I finished at the BPL, I went to teaching. Originally, for the first year that I taught, I taught all over the Boston area. I was really lucky when an opening popped up in Simmons, where they needed someone to teach in the MFA program, so I was able to do that right around the time that I got my agent. That was interesting to go through the submission process all while I was teaching other students who were trying to get to the same point.
TBD: One thing that we run into all the time is that people think that it is easier to write a children’s book than an adult book, particularly when it comes to picture books, and what I find amusing, in terms of length of time, is that it takes longer to publish a picture book than it does any other kind of book that I’ve ever seen.
AS: Absolutely! I sold my first picture book in 2011, and it is coming out in 2017. It was a long process! (Even though book publishing is a slow process, it’s rare for a book to take this long.) I think because there are so few words, you have to pick the exact, perfect words for every spread. And then there’s this whole other element if you’re not the illustrator and you just have to wait and hope that it all comes together! Writing picture books is such a specific craft, I was actually a little bit intimidated by it for a while. For me, writing a novel somehow feels less scary.
TBD: For those writers out there who really know nothing about the craft of picture books, do you have a few tips?
AS: I would say the big thing is thinking about what would you like to see illustrated because I think a lot of times you’ll have a certain idea of “wouldn’t this be cute” and “wouldn’t this be fun,” but then you really have to think, “Can I get several illustrations out of this?” Then there are the parts of your book that not only could be illustrated, but also are begging to be illustrated! That’s why you need to find an idea that doesn’t just resonate with people, but that’s demanding to be illustrated.
The other thing I often tell students, because this is true of my own experience, is that an idea is not a story. The picture book I mentioned that’s coming out in 2017–the one that took six years–that was one where it took me a good year to find what I was actually trying to say. I came up with the idea, “Oh, wouldn’t it be fun if a boy turned a dog into a dinosaur?” And so I kind of played around with it, and it just wasn’t really working. I think part of it was because I wasn’t really thinking about the illustration potential. But I think a bigger part of it was that while it was a fun idea, it wasn’t really a story. And so I had to really dig into it. It took me a while to find what it needed to be about, which was the relationship between the boy and what turned out to be just a dinosaur.
Probably the most important thing in a picture book is the emotional component to the story. Because picture books are so short, there’s so little time to get the point across. You need something readers can really connect to on an emotional level because otherwise it’s just a fun story and you forget about it. But if there’s that deeper emotional layer, then readers will come back to it over and over.
TBD: We love that last one! We do a lot of work with writers to try to help them figure out how to pitch their books, and many writers have tremendous difficulties doing this. We get so many pitches where we don’t see an emotional connection with their main character. They just have an idea, there’s no actual plot or story there.
AS: It’s true, because by the time you finish reading a story, if there’s no emotional component and there’s no real plot, you find yourself asking, “Why did I just read this?” There has to be something there, even if it’s not a traditional story arc. My picture book, Power Down, Little Robot, is not a traditional story arc. It’s about a robot that doesn’t want to go to bed. It tries out all these different things to prevent going to bed, so it’s more like a list-type story. But I really try to highlight the mother-son relationship there. I hope, by the end, readers feel changed by the story, even if it doesn’t have a traditional beginning, middle, and end.
TBD: It’s confusing to many people who are starting out in the field what the category Middle Grade even means–the age range, where it diverges from early reader, how it stretches up to YA but doesn’t cross over into it. Can you give us your thoughts on this?
AS: I get this question all the time as well. I think people define it slightly differently, but this is how I think about it. I think the characters are typically between the ages of eight and twelve or thirteen. There are also early chapter books, and I do include those in early middle-grade, so in early chapter books, the protagonist can sometimes be in second grade or age seven. But a lot of early readers of chapter books are very much riding that line between picture book and novel. So I look at early chapter books on a case-by-case basis to know where exactly those fall. I feel like once you get into high school, that’s where it gets tougher. In my novels, most of my characters are thirteen or fourteen, which is at the upper end of middle-grade, often referred to as “tweens.” And even fifteen years ago, those would have been published as YA. Because YA has aged up so much, middle-grade has had to expand a little bit and the characters have become a little older.
While part of the way I define middle grade is by age, part of it I define by focus. It’s not only the content, but also how you deal with the content. So in middle-grade, if it’s younger middle grade, you might get away with a little bit of romance, but there are a lot of kids who don’t want that in their books. Whereas if it’s upper middle-grade, you might see a little bit of romance and you might see some darker things like war and death. With the latter, they tend to be handled a little bit more in the background or off-screen, so they are certainly there and they’re impacting the main character, but not in a direct way. For example, if there’s a character with something very serious going on in her life, maybe that’s not happening to the main character, it’s happening to the main character’s friend or somebody else in the family. In middle grade, you’re still kind of discovering what the world is like, whereas in young adult, I’d say it’s “Now that I know what the world is like, how do I fit in?” In YA, the focus is more inward, where middle-grade is more outward.
TBD: In your bio you write, “When she’s not writing, Anna spends her time reading, daydreaming, and challenging unicorns to games of hopscotch.” We thought this was so funny, and it’s just the sort of thing our nine-year-old daughter would love. Speaking of our nine-year-old daughter, she loves your books so much and just had the experience where she sat down with The Dirt Diary and couldn’t get up until she finished. You captured something that felt grounded in reality yet she could fantasize. How do you come up with your stories? Are they things that just come to you, or are they things you’ve been thinking about since you were little?
AS: I feel that I never have a lack of ideas. I feel like my brain is open, that it’s always asking “What if this happened?” I’m always kind of twisting the things that I notice, and thinking about “What if I told it this way?” Then it’s just a matter of figuring out what am I most excited about, and that’s what I decide to write about. But sometimes I feel like the process is a little bit mysterious. With my first book, My Very UnFairy Tale Life, I was working on something completely different. I was working on a sort of depressing book that ended up not going anywhere, and I needed something fun to work on. So I sat down and I just thought “Okay, I’ll just write a fun scene, just for myself,” and I wrote a scene about a girl who came home from school to find a talking frog sitting on her bed, and if that was me, I would have screamed and run out of the room, but she was so annoyed at the sight of the frog, and she actually grabbed that frog and she threw it out a window. I thought, “Who is this character? I need to know more about her!” I would write a chapter or two every once in a while, just for my own amusement, and that’s how that book came about. With my book The Dirt Diary, I heard a story on the radio about a girl who used to work for her mom’s cleaning business and a bell went off in my head. So for me, the premise comes first a lot of times, but it’s not until I connect with the characters that I go with it.
I feel that what you were saying about being rooted in the real world with a little bit of fantasy or magic, those are the kinds of stories I’ve always loved the most, and so I feel like that’s what I most enjoy writing as well.
TBD: We were impressed with how you dealt with class issues in The Dirt Diary. Our daughter happens to be in a public school that is very mixed, class-wise, from the very top to the very bottom. We were happy to see her reading a book that made her think about class. Speaking of which, your dedication may be our favorite ever: To anyone who has ever had to clean a toilet.
AS: I always thought I’d write fantasy. I wasn’t sure I had realistic fiction in me until I started writing it. For me, I guess what helped me was that I felt like my entire middle school existence could be summed up in the word “embarrassed.” I was nothing but embarrassed all the time. I also needed to know “Where do I fit in?” So a lot of those class issues are things that I experienced in school, where there were kids who lived in the big fancy houses and their families had big fancy cars, and then there were the rest of us. There was a lot of pressure no matter where you were on that hierarchy, and I thought that was something worth exploring. It also felt very true to my character because of the situation I put her in, and it also felt very true emotionally for me. A lot of people ask me how much of that story comes from my personal experience, and it’s very little. I did not clean houses for a living. I try to avoid cleaning houses at all, even my own. But I feel the emotional element is very true to life, and so I feel like I took a character who is very shy and very awkward, and took those qualities from myself when I was her age and amplified them by ten.
TBD: Something we run into every day with clients trying to get children’s books published is the desire tell us what their book is trying to teach. I would love for you to say something about the didactic nature of children’s books, and what do you advise on that?
AS: I think the important thing is telling a good story, and if there’s something that comes out of that for the reader, that’s fantastic, but if that’s the aim–if you go into it looking to teach something—it will show. The story always has to come first. When I set out to write a book, I’m not thinking what I want the reader to learn, or what do I want the character to learn, I just focus on something much more simple, like how does the character change. I try to think of it in a very specific way. With The Dirt Diary, for example, it’s about a character finding her voice. Though that may imply that maybe she learned some things along the way, that’s not what the story is really about. I think about: “Where does she start?” She’s shy, she can’t speak up for herself. “Where does she end?” She comes out of her shell a little bit, she speaks up for herself, at least when she really needs to. I’m not just trying to hit the reader over the head with a lesson or a moral. As a reader, I like to be able to think about the book myself and also feel like I have grown and changed along with the character; that’s more valuable than having a very obvious and concrete lesson.
Anna Staniszewski is the author of several tween novels, including The Dirt Diary and Once Upon a Cruise, and the picture books Power Down, Little Robot and Dogosaurus Rex. She lives outside of Boston and teaches at Simmons College. When she’s not writing, Anna spends her time reading, daydreaming, and challenging unicorns to games of hopscotch. You can learn more about her and her books at www.annastan.com.
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Cathy Camper on Lowriders, Graphic Novels and Diversity in Books
We first met Cathy Camper when she won our Pitchapalooza at the great Portland bookstore Powell’s. The first book in the series did so well that the second one is out now, so we thought we’d pick her brain about books, lowriders, outer space, libraries and diversity in books.
Read the interview on the Huffington Post.
The Book Doctors: Tell us about the new book.
Cathy Camper: Lowriders to the Center of the Earth came out July 2016. This graphic novel follows Lowriders in Space. The three main characters are the same, but you can read each book on its own and still understand what’s going on. At the end of Lowriders in Space, Genie, Elirio, Lupe and Flapjack Octopus’s cat goes missing. The three embark on a crazy road trip to find their cat. It leads them down into the Underworld, ruled by Miclantecuhtli, the Aztec God of the Dead. He’s catnapped their gato, and to get back Genie, it will take all their combined wits and camaraderie to outwit La Llorona, Chupacabra driving a monster truck, and Miclantecutli, who wears a luchadore cape of eyeballs! Similar to the first book, Raúl III illustrated it all in ballpoint pen, with the addition of a green pen in this book, because they get lost in a maíz maze along the way.
TBD: How was it different writing the second book after the first book did so well?
CC: Once you have a book out there, there’s always pressure to deliver another book that’s equally good. Luckily, I was already thinking up book two at the same time I was writing book one. I had to do a big rewrite early on, which was tough, but the book kept getting richer and richer the more I wrote. Also – a big difference – when I wrote book one, I didn’t know who would illustrate it, or even if it would be a graphic novel or picture book. But with book two, I was able to write towards Raúl III, and his style. I even asked him, “What do you like drawing?” He said, “Bats and skeletons.” So I wrote the story to let his artwork flourish. In this way, we work together more like musicians, and it’s really fun.
TBD: There seems to be this idea in the publishing community that Latino people don’t read books. Could you address that please?
CC: Well that’s sure not been our experience – every school visit and author talk we’ve done, we have Latinx loving our book, both kids and adults. Those publishers might need to look at it the other way around; if people aren’t buying their books, maybe you don’t have things people want to read. School Library Journal just chose our book as one of their top Latinx books of 2016 for kids, and we got this best books of 2016 shout out from Gene Yang, Ambassador of Children’s Books, so there ya go!
TBD: What are some of the challenges of writing a graphic novel, as opposed to a novel without images?
CC: A graphic novel is a collaboration (unless you’re drawing it too), so you can’t be too precious about your words….lots get edited, cut and changed. Writing a comic is more like writing a film than fiction; your words are instructing actions. So you need to be like a director when you visualize what happens; it’s boring to have lots of static scenes with crowded dialog. Sometimes, you can sneak a little poetry into the text, but more often, the poetry exists in the meld between text and art.
TBD: Tell us about the process of working with your illustrator.
CC: Raúl III and I are lucky, because we get along super well. When we started to work together, we had only spent around eight hours together (he lives in Boston, I live in Portland, OR), but we both have a good work ethic, a similar sense of humor, and we give each other a lot of give and take in the books’ creation. Generally, I write the story first with the editors, then it goes to Raúl and the art director, for the blocking of panels and pages, and artwork. In most kids’ picture books, the artist and illustrator only communicate via the editor. But Raúl and I often share ideas; he might suggest text, and I might tell him something to tuck in the illustrations. It really is like playing jazz, lots of improvisation and adding in things we discover along the way.
TBD: How has being a librarian affected your work as an author?
CC: I wrote these books because I couldn’t find them to give to kids at my library. We desperately need more diverse books, and books that appeal to boys. Working around teachers, parents and kids all day, I know what books are connecting with folks. I’m also pretty good at pitching books to people – I do it for my job! As a librarian, I’ve also learned a ton about publishing and the business side of books, how books are made, ordered and promoted.
TBD: What is your next project?
CC: I’m working on the third lowrider book. It’s called Blast from the Past; L’il Lowriders in Space. Remember L’il Archies, or the Muppet Babies? This is the same thing – it’s all about our three heroes when they were kids, their families and where they grew up. I have an Arab American picture book that will come out in 2019, called Ten Ways to Hear Snow with Penguin/Dial. There’s another Arab American picture book in the works, and a YA novel called Circle A, about some kids in the ‘80s that meet some punks squatting in an abandoned house. That one deals with issues of social justice, race, sexual orientation and how images are misused in the media, all issues that are front and center right now. I look at each book as a good adventure, you never know where it will lead.
TBD: What or some graphic novels you love, and why?
CC: For kids, I enjoyed Fantasy Sports by Sam Bosma, and The Hilda comics by Luke Pearson are really imaginative. I also recommend March Grand Prix by Kean Soo, for kids that ask for more comics about cars, since it’s about car racing. I thought the Lunch Witch books by Deb Lucke were also great. For adult comics, I love Ed Luce’s Wuvable Oaf, and thought the compilation The Shirley Jackson Project edited by Rob Kirby, of comics about Shirley Jackson, was fantastic.
TBD: Any exciting news about Lowriders in Space, since it came out in 2014?
CC: Yes, Lowriders in Space got nominated for a Texas Bluebonnet Award, so Raul and I have done a lot of author presentations down there, and felt all kinds of love from the Lone Star State. The Bluebonnet committee is made up of awesome librarians and educators, and they posted a lot of fun material educators and parents can use to supplement our book.
Also, both Raúl and I have heard many accounts of how our books connect with kids. The most touching is testimony that they are a gateway books, for kids who just wouldn’t read. For kids that don’t see themselves reflected in books, for kids that struggle with reading, for autistic kids – we’ve heard again and again our book was the spark that lit the flame of how exciting reading can be. As creators, we’d hoped to share a story in our heads with folks, but to have those stories open the door to the pleasure of a lifetime of reading? We are totally awed, and honored.
TBD: We hate to ask you this, but what advice do you have for writers, illustrators, or graphic novel people?
CC: Keep writing. Writing is like a boiling pot; if you have talent and write enough, it will get better and better, something good will eventually boil over and someone will notice. My other advice is to do work in the DIY/alternative world, the same as you do in the mainstream world. Eventually the two overlap, and the adventures and skills you learn in both end up complimenting each other. And for writers of color, and writers outside the mainstream, don’t give up! We need your stories, and you are the future.
Cathy Camper is the author of Lowriders in Space, and Lowriders to the Center of the Earth, with a third volume in the works. She has a forthcoming picture book, Ten Ways to Hear Snow, and also wrote Bugs Before Time: Prehistoric Insects and Their Relatives. Her zines include Sugar Needle and The Lou Reeder, and she’s a founding member of the Portland Women of Color zine collective. A graduate of VONA/Voices writing workshops for people of color in Berkeley, California, Cathy works as a librarian in Portland, Oregon, where she does outreach to schools and kids in grades K-12.
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Lin Oliver on Books, Publishing and How to Write for Kids
We first became aware of Lin Oliver when we presented at the annual New England Society of Children’s Book Writers and Illustrators Conference. We learned she had co-founded SCBWI, and we kept hearing what a wonderful writer, great businessperson and generous human she was. So now that she’s launched her new book series, The Fantastic Frame, we thought we would pick her brain about books, publishing, writers groups and how to get successfully published.
The Book Doctors: We often coach writers in marketing their work. As a writer, film producer and executive, when do you begin to think about marketing? When do you start thinking about the audience, who’s going to read and love this idea?
Lin Oliver: The traditional view of the author is that we’re somehow sequestered in a cabin by the lake expressing our deepest truths. There’s still that general view when you talk to publishers. The advice is, “Write your best book and the audience will come to you.” But that’s actually a very Ivory Tower kind of view. We’re all writing to express ourselves and also to reach an audience, so you have to think about who the audience is.
It helps me to imagine an actual classroom of kids or myself at that age. Because I’m writing for children, I do want to know in whose hands this is going to wind up. It’s almost a creative question, but it turns into marketing real fast. When I’m conceiving a book or series, it is important for me to know, “Who am I trying to reach?” I have very specific goals in mind.
TBD: Do you feel that being in the world of Hollywood and working very closely with combining image and word has helped you as an author?
LO: Oh, a 1,000%. My training was writing television. It’s not only combining images and words; it’s looking at pace. You can’t assume that your audience is staying with you, so you have to create a pace that is lively, moves along quickly, and has cliffhangers built in. I was writing television before people started binge-watching HBO and Netflix, so you had to actually bring people back after a commercial. You’re trained to keep a good pace going and to keep them wondering. The question is, “Well, then what happens?”
The other thing that came from television is dialogue. I had to learn how to write narrative when I started writing novels because I was trained in writing dialogue. A lot of great picture books have come from people who’ve worked in television or animation because they’ve been trained that the image tells the story as much as words.
TBD: We often hear, “My book really picks up after page 25.” What advice would you give to writers with this syndrome?
LO: My strategy is to write the first pages and then cut them all. Bruce Coville, who’s a wonderful children’s book writer, always refers to “literary throat clearing.” You spend the first few chapters gearing up. The rule that we all follow is to start as close to the action as possible. The old rule is to begin on the day it’s different. My rule is to begin most of the way through the day it’s different. We don’t have long with kids, only a few pages. They need to be engaged.
Exposition is a killer. You feel like your readers need all the information on everything, but they don’t. It’s so much more effective when it’s natural to the scene. If you look at movies, you don’t really know what’s going on during the first ten minutes. You’re not quite sure how it’s all going to fit together, but you’re willing to go with it because it’s exciting.
TBD: Lots of people who are trying to get their kids’ book published write books that are didactic in nature; they misunderstand what kids want to read and what publishers are looking for. They pitch their book by saying, “Here’s a lesson for all you kids to learn.”
LO: That never works. Anyone who’s ever been a parent knows there are two surefire ways to clear a room: one is try to teach them something weighty, and the other is to reminisce. Both of those are problems with beginning writers, and neither one is the right frame of mind. This isn’t about sentimentality and nostalgia, and it’s not about teaching a lesson. It’s about entertaining and telling a story.
Take, for example, the series I’m working on now, The Fantastic Frame. I love art history. It’s enriched my life in every possible way, and it’s not taught in schools. Part of my motivation was to introduce the idea that art is going to make you happy. It’s going to make you richer and deeper, and it’ll give you pleasure. That’s not really didactic, but it’s a value that I hold. And that, I think, is the difference. These stories are all adventures. The old lady next door has a frame that sucks you into a great painting. You have an adventure inside a Rousseau, a Seurat, or a Edward Hopper, but I’m not there to teach you about color theory, art history, or the role of Edward Hopper in American Realism. We’re inside the painting so you can feel what it’s like to be in shadow and in light. You’re learning things, but you’re having an adventure first. If it’s not exciting and edge-of-your-seat adventuresome, then it’s not going in there, regardless of how much it might have to do with art history.
TBD: When we first published our book, The Essential Guide to Getting Your Book Published, ten years ago, we called it Putting Your Passion Into Print because we feel exactly like you do. You can write the most beautiful sentence, paragraph, chapter in the world, but if there’s not a passion underneath it, why bother? Readers, viewers, and human beings respond to passion. They just do. So what’s next for you?
LO: The Hank Zipzer books, which I write with Henry Winkler, are now a series on the BBC. Henry and I also wrote four books in the Ghost Buddy series, and Amazon optioned them and had us write a pilot. They didn’t buy it, so it goes in the list of developed but not produced. We’re just going back into that, getting the notes from 27 different people, the ‘German Markets’ or whatever. It’s really nice to sit at your screen and write something you think is going into the hands of the right people.
Lin Oliver is a children’s book author and writer-producer of television series and movies for children. With Henry Winkler, she writes the New York Times best-selling book series, Hank Zipzer: World’s Best Underachiever, which has sold over 4 million copies and is a hit television series on the BBC. Their new chapter book series, Here’s Hank, is also a New York Times best-seller. She is also the author of the Who Shrunk Daniel Funk quartet, Sound Bender and The Shadow Mask, adventure/science fiction middle grade novels she coauthored with Theo Baker. Her collection of poetry, the highly praised Little Poems for Tiny Ears, illustrated by Tomie dePaola, is being followed with another poetry collection, Steppin’ Out: Playful Rhymes for Toddler Times. Her new chapter book series, The Fantastic Frame, debuted in April of this year from Grosset. Lin is the co-founder and Executive Director of SCBWI. Learn more at www.linoliver.com or follow Lin on Twitter (@linoliver).
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Lin Oliver on Founding the Society of Children’s Book Writers and Illustrators
We first became aware of Lin Oliver when we presented at the annual New England Society of Children’s Book Writers and Illustrators Conference. We learned she had co-founded SCBWI, and we kept hearing what a wonderful writer, great businessperson and generous human she was. Now that she’s launched her new book series, The Fantastic Frame, we asked her how she and Stephen Mooser founded the linchpin of the children’s book community.
Read the interview on the Huffington Post.
The Book Doctors: How did you go about starting the Society of Children’s Book Writers and Illustrators? What was the impetus, and what do you think writers can get out of joining a group like it?
Lin Oliver: When I started the SCBWI, I was 21 years old. I started it with Steve Mooser. I won a writing contest very early in my life, just after graduating college, and the prize was to work in television. At the time, I didn’t like it. That wasn’t what I wanted to do, so I quit, very haughtily. My father said, “Well that’s lovely, but now you’re not in school, and now you don’t have a job. So you’ll be getting a job.” I went to the state unemployment office. This was the mid-’70s, so the unemployment office meant they were finding you employment. And on the bulletin board there, it said, “CHILDREN’S BOOK WRITER WANTED.” You have to believe in destiny.
It was a federally funded organization that was creating a K-6 reading series for kids. They were looking for authors to write the stories. This was during the Great Society, and there was funding for education, research-based education. You had to audition. I wrote a story, and I was selected. The other person who was selected was a guy named Steve Mooser. They put us in an office together and said, “Alright, you have a three-year contract. You’re going to write 110 stories and 7 novels each.” I said, “Okay, thanks so much!” After the bosses left, I turned to Steve and said, “I have no idea.” And he said, “I don’t either.”
We thought, we’ll go to a conference, or a class, or something. There were none. Being a brash kid, I said, “Well, we’ll throw a conference!” I went to the Santa Monica and Beverly Hills public libraries and asked them to give me all the great children’s books. I spent a month reading them, and then I wrote my 10 favorite authors. “We’re having a conference in California. Would you like to come speak?” And you know what? All 10 of them wrote back. It was an early indicator of what this field is. You couldn’t have written to 10 radiologists, or accountants. . .
Eight out of the 10 said, “Sure, I’d be happy to come!” And the only other two who said no were Dr. Seuss, who wrote a rejection letter in rhyme, and E.B. White, who said that he and Charlotte needed to stay in the barn. It turned out that he passed away later that year.
The ones who said yes were Sid Fleischman, Jane Yolen, Judy Blume, Tommy Depaola, and Don Freeman. They all came! And then we thought, “Well, we’re having this conference, we should have an organization. That’s how we formed it. We discovered what an incredible peer group it is. It was the right time because everybody was looking for a community. It’s now 45 years later, and there are 25,000 members. I think it’s generally acknowledged to be the linchpin of the children’s book community.
TBD: There are SCBWI branches in Japan and the Netherlands. It’s impressive.
LO: Everywhere. Steve and I, several years ago, were invited to come visit our chapter in Ulaanbaatar, Mongolia! We went to Beijing and took a three-day train ride across the Gobi Desert. When we got off in Ulaanbaatar, there was a group of 40 people standing there with a big sign that said, “WELCOME TO SCBWI!” It truly was a great moment in my life. SCBWI grew up with regional advisors and local coordinators, but the growth comes from the fact that people who work in this field are really looking to bond, to be a community, to unite behind kindred ideas, and to reach out to the next generation of people who are doing this.
TBD: We have been to dozens and dozens of writing conferences. The first time we came to a SCBWI conference, we were really blown away by two things. One was the sense of community that was there, from newbies to many, many published authors. The other was the level of sophistication of the people presenting–the kind of knowledge that was being passed on–and the people who showed up. Even if they were newbies, they had done their homework.
LO: It’s taken all 40-some years to make those points. At first, it was always like, “How can I get an agent when my manuscript’s ready?” Over years and years of training, people coming back over and over, they’ve learned the craft that you have to practice. One thing we’ve tried to stress as an organization is that when you’re submitting work, you’re representing the organization as well as yourself. It better be professional, and it better be submitted to the right person. We have this book on the SCBWI website called The Essential Guide to Writing For Children, and it has directories of agents, publishers, regional presses, religious presses. We try to teach everyone that you don’t write something, then throw it out there like spaghetti and hope it sticks on the wall. Over the years, people have gotten to be much better writers. That doesn’t mean every book you write is going to sell, but there’s at least a level of professionalism. You don’t submit it until it’s at least there. And then you submit it to somebody who has a shot at buying it.
If you see the people who religiously come to the conferences and meetings, who are in critique groups that rework and rework, a tremendous proportion of them succeed. It cuts off years from their process. It’s one of the great pleasures of my life that you see how much the organization is able to help people realize their creative impulses.
TBD: There’s also this sense of generosity at SCBWI. We travel with our daughter. Our first year there, I was talking to a writer, and I look over, and I see my daughter is with Peter Reynolds. And he’s showing her his book, and they became friends! I was blown away by it. Flabbergasted. Impressed.
LO: Oh it’s amazing. I have three sons, and now they’re in their twenties. When they grew up, they and all their friends worked for free at SCBWI. My son counts Norton Juster as one of his friends. Judy Blume came to one of their graduations. It’s a very unusual group of people. I think if you start out caring about kids, it sort of eliminates 95% of the world’s ‘ugly’ people. You might find someone you’re not particularly drawn to, but you’re not going to find a real dud in the crowd.
Lin Oliver is a children’s book author and writer-producer of television series and movies for children. With Henry Winkler, she writes the New York Times best-selling book series, Hank Zipzer: World’s Best Underachiever, which has sold over 4 million copies and is a hit television series on the BBC. Their new chapter book series, Here’s Hank, is also a New York Times best-seller. She is also the author of the Who Shrunk Daniel Funk quartet, Sound Bender and The Shadow Mask, adventure/science fiction middle grade novels she coauthored with Theo Baker. Her collection of poetry, the highly praised Little Poems for Tiny Ears, illustrated by Tomie dePaola, is being followed with another poetry collection, Steppin’ Out: Playful Rhymes for Toddler Times. Her new chapter book series, The Fantastic Frame, debuted in April of this year from Grosset. Lin is the co-founder and Executive Director of SCBWI. Learn more at www.linoliver.com or follow Lin on Twitter (@linoliver).
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How to Publish Books in Different Genres: Roxanna Elden on Books, Dogs, Kids and Agents
We first met Roxanna Elden at Miami Dade College where we were teaching a class on publishing. From the second she opened her mouth (which she did frequently) it was obvious she was a published author waiting to happen. She asked so many questions. And they were good questions. She was funny, she was engaged, and she had a great idea for a book. In fact, after many trials and tribulations, she got that book published, and now she has a second book coming out. So we thought we’d check in on her and see how the process went.
To read the full interview on the Huffington Post, click here.
The Book Doctors: After the success of your first book, See Me After Class, what made you want to write a picture book for kids?
Roxanna Elden: The idea came from watching my dog, Rudy, as he adjusted to having a new baby human in the house. Like a lot of dogs, Rudy was the “baby” of our family before we had kids. Ever since, he’s had to deal with all kinds of indignities–pulled ears, missed walks, and lots of interruptions to his couch naps. And, of course, he has had to learn to share the spotlight. A little after Rudy’s first new human was born, I was suffering pangs of “pet parent guilt,” and called my friend, Ginger. She already had two kids at the time, and she noted the similarities between Rudy’s situation and what older siblings go through when a baby comes along. She also just happens to be one of the Chicago-land area’s top illustrators. By the end of that conversation we had a book in the works.
TBD: Since your first book was nonfiction, did you have to find a new agent, develop new social media outlets, or find a new publisher?
RE: Same agent: magnificent Rita Rosenkranz. New publisher: marvelous Sky Pony Press. There is a bit of crossover from the audience of See Me After Class, because some elementary teachers have told me that they’re reading the book with their students, and high school writing teachers sometimes do picture book projects. And, of course, lots of teachers are moms and dads and dog lovers. We are in the process of posting lesson materials on a popular lesson-sharing site called Teachers Pay Teachers. Despite the name of the site, everything in Rudy the Dog’s “store” will be free.
TBD: Obviously your two books are in very different categories, but what did you learn from your first book that you were able to apply to this new book?
RE: The whole publishing process, from pitching the book to working with editors to looking for ways to connect with readers, was actually similar for both books. The Essential Guide to Getting Your Book Published was my road map through the process the first time, saving me years of trial and error. For this book, I reread the sections I needed to review and also ordered a copy for Ginger. The main lesson I learned from my first publishing experience is that marketing a book is (a) ongoing, and (b) unpredictable. With See Me After Class, I’ve done hundreds of different things over the past ten years to get the book into the hands of teachers who would love and benefit from it. These efforts ranged from epic to tiny, and the results ranged from total wash to big break. There hasn’t been a recognizable pattern. For authors, if you do 100 things and only 6 pay off, the temptation is to wish you could have saved the time of doing the other 94 things. But it’s important to remember that what “worked” wasn’t the six lucky breaks you got. It was the fact that you tried 100 different approaches.
TBD: How did you go about getting your book deal for your new book?
RE: Our agent, Rita Rosenkranz, showed it to Jenny Pierson at Sky Pony, and she made an offer on it immediately. Having gone through the publishing process already, I knew this was pretty rare. We all had a conversation and by the end of it, Ginger and I both agreed that Sky Pony would be a great fit for the book.
TBD: How are you planning to promote and market this book?
RE: We have a website, www.rudythedog.net, where people can sign up to have Rudy send birthday cards to their favorite little humans and pet birthday cards to their pets. Also, because Rudy the canine-narrator is based on my real-life dog, we made a stamp out of Rudy’s paw so he can “paw-tograph” books at book signings. We’ve authorized kids in six different cities to be paw-thorized paw-tograhers. They have a stamp and a notarized letter that lets them sign copies on behalf of Rudy. And I spend more time than I’d like to admit thinking of dog-related puns.
TBD: Have you learned anything about picture books from being a teacher?
RE: No one knows better than teachers how important it is to read to kids as often and as early as possible. I’m hoping that as both a teacher and children’s book author, I can find creative ways to help more parents read to their children in ways that encourage a love of books and develop early reading skills. We’ve already put a reading guide on the website that describe some skills any adult can help kids develop, and we’re working on more materials now.
TBD: What was it like working with an illustrator?
RE: In most cases, the publisher buys the book and then chooses the illustrator, so our experience is unusual, but in this case I pitched the book as a team with illustrator, Ginger Seehafer. The two of us are longtime friends–we met about 20 years ago as the only female caricature artists at a Six Flags theme park. That was the end of my career as an artist, but Ginger went on to become a top professional illustrator, doing work for big companies like Glade, Tropicana, and Hotels.com, all the way down to small companies just getting started. She had done my sample cover art when I was pitching See Me After Class, so I knew how good she was at turning verbal ideas into pictures without losing anything in translation. While discussing the book, we kicked ideas back and forth in both text and visual form until we came up with a final product. My description or text might spark an idea for Ginger, or she might send a picture that gave me an idea for a line in the book.
TBD: How did you determine how much text and how much picture would be on every page?
RE: We have a pretty good sample size of kids in the 2-6 year old age range, so for early drafts we just thought about what they would understand. Then we worked with the editors at Sky Pony, Jenny Pierson and Julie Matysik, who had experience with children’s books and helped get the book into its final form.
TBD: What you want readers to take away from this book?
RE: We hope it will help older siblings adjust to having a new baby in the house–and reassure them that it’s okay to have mixed feelings about sharing attention with another little human. (From what I’ve heard, I was horrible when my sister was born, and now we are best friends.) We also want to calm the nerves of new parents whose dogs used to be the baby of the family and who are now experiencing “pet parent guilt” as they find themselves juggling vet and pediatrician visits, dog feeding and baby feeding, and yeah… maybe have forgotten to clip the dog’s nails for a while, okay?
TBD: We hate to ask you this, but what advice do you have for picture book writers?
RE: Young children read books differently than adults do. Adults form a mental picture of the action as they read the words. Kids mostly look at the pictures while someone reads the words aloud to them, so the picture has to tell part of the story. Ginger and I learned this the hard way. There was a page in the book where we had put an exclamation point over Rudy’s head to show that he was surprised. In the first round of comments, the editors pointed out that punctuation marks don’t mean anything to kids who can’t read yet.
Roxanna Elden has been a teacher for eleven years and is the author of See Me After Class: Advice for Teachers by Teachers. Her inspiration for Rudy’s New Human came from watching her dog, Rudy Elden, as he adjusted to having a new baby human in the house. She lives in Miami, Florida, with Rudy and his (now two!) little humans.
Ginger Seehafer is an illustrator who works as a commercial storyboard and
concept artist in the Chicagoland area. She studied at the American Academy of Art and started her art career as a caricature artist at Six Flags Great America. Ginger loves making art that inspires joy and creativity, especially in children who may become future artists themselves. She lives with her husband, two little humans, and two cats in Roselle, Illinois.
Rudy Elden has been a professional dog for eight years and is making his literary debut as the canine narrator of Rudy’s New Human. He likes lunchmeat, cheese, long naps, and medium-length walks.
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Josh Funk On the War Between Pancakes & French Toast, SCBWI & Getting Published
We first met Josh Funk at the New England SCBWI Conference. (If you’re not a member of this group and you’re interested in books for kids, as soon as you’re done reading this piece and sharing it with everyone you know, go join that group. If you haven’t been to one of their conferences, ditto.) We were struck with Josh’s fabulous combination of goofiness and seriousness. It’s something we aspire to at The Book Doctors. And when we found out his debut picture book was going to be dropping, we had a wonderful wave of serious goofiness come over us. It’s called Lady Pancake & Sir French Toast, and it’s a ripping barnburner full of outlandish action, heroic and dastardly characters, roller coaster rhymes and some absolutely fabulous illustrations by Brendan Kearney. So we thought we’d sit down with Señor Funk and see what’s new on Funk Island.
To read this interview on the Huffington Post, click here.
The Book Doctors: First of all, congratulations. What did it feel like when you saw that first box of books arrive and you tore it open and there it was, your own baby book?
Josh Funk: Ahh, the Back to the Future moment: “If you put your mind to it, you can accomplish anything.”
Well, I didn’t exactly have the ‘open the box moment’ that you see in the movies (or at least that one movie). The first physical copy of Lady Pancake & Sir French Toast that I got a copy of was the one the Sterling sales rep gave to Porter Square Books (in Cambridge, MA). I got a tweet from a friendly bookseller at PSB who said she found my book, so I immediately rushed to Cambridge.
The first thing I noticed was the amazing design. I knew it was going to have an embossed cover with foil, but it was really stunning. The book creaked a little when I opened it. I had seen a digital copy, but the clarity of the images on the pages was overwhelming compared to seeing it on the screen. And I think it smelled a little bit like maple syrup.
And then I jumped around giddily for about ten minutes before the booksellers asked me to leave out of fear I was scaring away all of their customers.
TBD: Why in the name of all that’s good and holy would you choose to get into the publishing business? Have you had your head examined recently? Been checked for brain parasites?
JF: Haven’t had my head examined lately. It’s possible I’m housing parasites. But the real reason is that I always read a lot of books to my kids. One day I thought, ‘I can do this.’
But once I joined my first critique group, then attended my first Society of Children’s Book Writers and Illustrators conference, I realized I had a lot to learn. But I also noticed that the kidlit community is so warm and welcoming and just plain fun. I quit my fantasy football leagues and started taking writing more seriously.
I’d like to think that even if I never sold a book, I’d still be happy just to be a part of the kidlit world.
TBD: How did you go about getting a book contract not only for Lady Pancake, but also for your next two books which are coming out?
JF: In the May of 2013, I gave up on trying to acquire a literary agent. I was getting almost no responses to my queries. Out of 35 queries for Lady Pancake, 1 agent responded with a rejection implying she read it (or at least read the title). The other 34 were made up of 10 form rejections and 24 black holes. I felt I was better than that, so I submitted Lady Pancake to 10 publishers via snail mail.
Around the same time, there was an open submission period to Scholastic via author/illustrator Debbie Ridpath Ohi’s Inkygirl blog. The Scholastic editor was looking for material suited for ages 0-5, and the only manuscript I had written for that age group was Pirasaurs! (most of my picture books are geared toward kids ages 4-8).
And then as late summer rolled around, I finished revising another manuscript (Dear Dragon) and decided to send it out to publishers that accepted submissions via email and online form.
By early November, Scholastic told me they were taking Pirasaurs! to acquisitions, Dear Dragon had garnered interest from two small publishers, and Sterling made an offer for Lady Pancake & Sir French Toast. All of that, plus a personal recommendation from a friend helped me obtain representation with an (awesome) agent. Over the next two months, my agent finalized the deals with Sterling and Scholastic and found a home for Dear Dragon at Penguin/Viking.
And that’s how I got an agent and sold three picture book manuscripts between November of 2013 and January of 2014. I know it’s a non-traditional path, but I feel extremely fortunate with the way it worked out.
TBD: Hasn’t anyone told you that rhyming books don’t sell? How did you overcome this ridiculous idea, and why do you think people keep saying that?
JF: Oh, boy. I have thought about this a LOT. Many rhyming picture books get published every year. So why do people say not to write in rhyme? Why is there this stigma? Well, there’s a single simple reason.
It’s very easy to write bad rhyme.
And lots of people do (please note that if you’re reading this and you like to write rhyming picture books, I’m not talking about you).
Everyone grew up reading and loving Dr. Seuss. Therefore, many people think that picture books are supposed to rhyme. When they start writing picture books, that’s how they write them. This includes me.
It’s a flawed way of thinking. Not everyone is cut out to write rhyming picture books. It’s actually rather difficult. I personally believe that a good rhyming picture book has an added level of charm. But there are so many mistakes you can make when writing a rhyming picture book (mostly to do with rhythm, all of which I’ve discussed in depth on my website and while leading workshops).
But here’s the problem. When a literary agent receives a query for a rhyming picture book manuscript, there’s a 99% chance that it’s bad rhyme. And it’s not worth the agent’s time to read 99 bad rhyming manuscripts, just to get to the one good one. And I completely understand and agree with that policy. Add to that the fact that it’ll be nearly as hard for an agent to sell a rhyming manuscript to an editor. I truly believe that this is why my query response rate was so utterly abysmal (in retrospect, I shouldn’t have said that the manuscript rhymed in the query).
I overcame this hurdle by first worked very hard to improve my rhyming, spending lots of time reverse-engineering critique partners’ comments.
Second, I bypassed agents. An agent is (rightfully) concerned with a writer’s entire body of work and career. If you submit a single rhyming manuscript embedded in an email query and that’s all they have to go on, it doesn’t make you a particularly enticing prospective client. But an editor is more concerned with a single manuscript. It’s not that they don’t care about you or your career, but if they like a manuscript, rhyming or not, that’s all they have to commit to.
I figured I’d have better odds of someone actually reading my manuscript at a publishing house. And at least in this case, I was correct.
TBD: What are some of your favorite things about being a professional author? What are some of the most horrifying things about being a professional author?
JF: I love getting to meet fun people. Like other awesome authors I admire. And super cool teachers and librarians like those in the Nerdy Book Club. Seeing my son’s face the first time someone asked me for an autograph (part confusion, part amazement, part pride) – that was pretty cool. I also get to travel a little more than I used to.
Horrifying? I guess a Misery-type situation would be horrifying. Other than that, I’m all peaches and roses.
TBD: We are big lovers of pancakes and French toast around here. I, myself, leaned toward the pancake. Olive, our eight-year-old, often leans toward the French toast. I think you can divide all of humanity into these two categories. How did you come up with this fantastic idea for a book?
JF: One Saturday morning, I asked my kids what they wanted for breakfast. One said, “Pancakes.” The other said, “French toast.” “Pancakes.” “French toast.” “Pancakes!” “French toast!”
While the arguing continued, I checked the kitchen, and as you might have expected, all we had were waffles. To top it off (literally and figuratively), we had enough maple syrup left to fill a single square on a waffle grid.
It was on the way to the diner that I came up with the idea.
TBD: What was it like working with your editor? Illustrator? Agent?
JF: Zaneta Jung (my editor at Sterling) is terrific. We had one phone conversation discussing her revision notes, went back and forth for a week over email finalizing the manuscript, and that was pretty much it. Zaneta (pronounced ‘zuh-net-ta’) has so much energy and excitement for kids’ books. She has a great eye for picking out illustrators, too. She definitely had a hand in finding Brendan Kearney.
Like many author/illustrator relationships, Brendan and I didn’t really talk much (or at all). Rumor has it that the publishers like it this way. Author talks to editor editor talks to art director art director talks to illustrator. This way, the publisher maintains complete control of the message (good or bad). I’ve had nothing but good things to say about Brendan’s work on Lady Pancake, which I think have been relayed to him. I’ve had a handful of quick conversations with Brendan over Google chat, but that’s about it.
My agent, Kathleen Rushall, is a rock star! I was extremely fortunate to sign with her while she was actively building her picture book list. She represents picture books through young adult at Marsal Lyon Literary Agency and is strong in every aspect you’d want from an agent. She has a fabulous editorial eye, she has a good sense of what particular editors are looking for, she knows the business and contracts side, she’s extremely communicative, and she’s a genuine pleasure to work with. We, her clients, affectionately refer to ourselves at #TeamKrush. We even have a logo designed by author Jessie Devine for PitchWars.
TBD: What do you see is the value of going to a writer’s conference? And specifically how has being a member of SCBWI helped you in your career and as a person?
JF: I think going to a writer’s conference is valuable at many levels of your career. If you’re brand new to the writing world, you’ll be able to learn the basics. It’s important to learn not only the craft of writing, but also about the industry and its expectations (e.g. picture book manuscripts should be around 300-500 words).
Once you’ve learned the basics, you might meet people who will ultimately become your critique partners (this has happened to me).
Perhaps you’ll read a picture book manuscript at an event’s open mic session, which will validate that you’re on the right track (also happened to me).
Maybe you’ll have a good time, make some friends, and get to watch the one-of-a-kind #Pitchapalooza led by The Book Doctors (again, happened to me).
Conferences avail the opportunity to connect with agents and editors for critiques or casual conversations (networking is so important).
SCBWI kickstarted everything for my writing life. In 2012, I attended my first New England SCBWI Regional Conference as one of about 700 attendees. And in 2016, I’ll be co-coordinating the conference alongside Heather Kelly, writer and founder of The Writers’ Loft (planning is already heavily underway for next spring’s event).
In 2016, we’re trying something new. We thought it might be nice to hear from (and get face time with) leading educators and booksellers. We’re bringing in a panel tentatively called “The Voice of Reading” with Elizabeth Bluemle (author, bookseller, blogger at PW’s Shelftalker), Donalyn Miller (teacher, author of The Book Whisperer and Reading in the Wild, Nerdy Book Club co-founder), Susannah Richards (professor, expert in all things children’s literature), and John Schumacher (AKA Mr. Schu, school librarian, newly appointed Ambassador of School Libraries for Scholastic Book Fairs).
SCBWI has helped me so much in such a short period, I’m grateful for the opportunity to volunteer my time to plan the 2016 (and 2017) NE Regional Conferences.
TBD: I hate to ask you this, but what advice do you have for writers?
JF: Keep writing. When you finish a manuscript, write the next one. It’ll be even better than the last. Networking is half the battle. I’ve written a 12-Step Guide to Writing Picture Books available (for free) on my website here.
TBD: And finally, how do you keep it so funky?
JF: I eat lots of candy corn. I wear Old Spice deodorant. And I’m 17% psychic.
Josh Funk is the author of Lady Pancake & Sir French Toast (Sterling), available now. Josh is also the author of the forthcoming picture books Dear Dragon(Viking/Penguin 2016), Pirasaus! (Scholastic 2017), and more. Josh spends his days as a software engineer writing Java code and Python scripts, and his nights and weekend drinking Java coffee and writing picture book manuscripts, alongside his wife, children, and assorted pets and monsters. Josh is a board member of The Writers’ Loft in Sherborn, MA, and the co-coordinator of the 2016 and 2017 New England Regional SCBWI Conferences. Find out more about Josh, his books, his schedule for public appearances, and more at www.joshfunkbooks.com and on Twitter at @joshfunkbooks.
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Stephen Mooser on Kids, Books, Writing, and Society of Children’s Book Writers and Illustrators
The Book Doctors were lucky enough to get to keynote the New England chapter of the Society of Children’s Book Writers and Illustrators. If you are in any way, shape, or form interested in writing a book for kids, you’re crazy not to hook up with this organization. There’s so many smart, encouraging, inspiring, learned people both teaching workshops and attending them. This year we were fortunate enough to meet one of the founders of SCBWI, Stephen Mooser, himself the author of over 60 books. So we thought we’d pick his brain about the intersection of books, kids and writing. To read on the Huffington Post click here.
The Book Doctors: How did you get started as a writer?
Stephen Mooser: I have a degree in film from UCLA and another from UCLA in Journalism so though I was not a very good filmmaker, I discovered that what I really liked was stories, and had always been writing stories as I grew up. After a three year stint in various jobs, including two of those years looking for treasures in Utah and Panama, also unsuccessfully, I got a job writing a reading program for a major publisher. Over five years I wrote almost 250 books for a program that, after a run in schools, became the basis for Learning Company’s Reader Rabbit — also at that job I met a fellow writer, Lin Oliver, and together we started the SCBWI in 1971.
TBD: What were your favorite books growing up, and why?
SM: I loved adventure — so Treasure Island may have been my all time favorite book, but I also read lots of science fiction, 2 newspapers every day, and lots of nonfiction, especially true stories of weird and strange events and people. Many of these interests eventually found their way into my books for children.
TBD: How did you get started in the book business?
SM: Writing the Reading Program and starting the SCBWI opened the door to publishing for children. Even from the organization’s early days I met generous and talented authors and agents who mentored me. Sid Fleischman became a mentor and lifelong friend and helped me with what became my first published book, 101 Black Cats, for Scholastic with illustrations by Quentin Blake.
TBD: How did you go about starting the Society of Children’s Book Writers and Illustrators?
SM: As I mentioned above I met Lin Oliver while we were writers on the Reading Program. We looked around for an organization to join and when we discovered there was nothing out there, we took out an ad in Writers Digest and a week later had our first 5 members. What we had not realized was what a wonderful community we had tapped into. The SCBWI, save for a small paid staff, is entirely made up of volunteers who run our 100 plus chapters around the world because they care about literacy and creating great books for children — without them we never would have grown to more than 22,000 members today.
TBD: Tell me about Class Clown Academy, it’s such a fun book!
SM: I have published more than 60 books for children, picture books, nonfiction, middle grade series and some novels, but when I began writing Class Clown Academya few years ago I found myself truly enjoying myself. Perhaps it was because I’d been a class clown myself, but primarily because I thought the short chapters that make up the book were really funny–my agent had described the manuscript as Wayside School meets Animal House–which I think is an apt description. I was disappointed then that my traditional publishers were not interested in the subject–because, as one said, teachers don’t like class clowns, and teachers buy books. Despite my protests that my Class Clowns just keep school on a light note and are not the disruptive troublemakers some confuse with a funny student. In any event I decided I wanted the book to find an audience and so put together a team of editors and designers, and an artist, and brought it onto the market.
TBD: What made you decide to develop an App for this book?
SM: Once I had the book I knew I needed to build a virtual school and so put together a team of animators and programmers and built and you can find the App in the Apple Store. The school has a very funny film in the CCA Theater called “Farts and You,” has a wacky science lab, a music room where you can play, and record, a concert on whoopee cushions and a student store where you can buy Class Clown Products — and, outside the Principal’s Office in the Diploma Mill you can print your own degree bestowing on you advanced class clown privileges. Over time I hope to organize an association of former class clowns and hold a convention. That should be quite an event, unruly, unpredictable and uproarious.
TBD: What do you think about the way the publishing business has changed since you first got into it?
SM: In some ways the changes have been profound–the consolidation of publishing houses into 4 or 5 giant corporations, and their desire to find and publish a blockbuster franchise such as Harry Potter and Hunger Games has been the most visible–but underneath it all the publishing houses are still populated by smart, dedicated editors who look for and publish wonderful books by some incredibly talented writers and artists. Writers and artists who in the past would have turned up their noses at the thought of writing a “kiddy book” have now discovered what a unique art form in particular a picture book can be. And the result is that we are in a Golden Age of children’s books.
TBD: What things do you see successful authors doing? Conversely, what are some of the mistakes you see writers make?
SM: To be a successful author today you have to also be an active advocate for your book. Publishers don’t have the staff or funds to properly promote any but the biggest books. Of course, you have to start by writing a good story.
I suppose one mistake writers make is writing for the current trend–if you even see there is a trend you are already too late. Write what makes you enjoy the process then, whether that sells or not, you have (1) had a good time and (2) learned a few things along the way that can only make you better at your craft.
TBD: What do you think is the value of a writer joining SCBWI?
SM: First, joining shows you are committed to better yourself as a professional, and you will immediately have access to scores of publications on every subject from lists of publishers and agents, to marketing tips, to ideas on craft and options regarding independent publishing. And of equal importance, you will find yourself part of a worldwide community of supportive writers and artists who can connect with in person at our many events or online.
TBD: We hate to ask you this, but what advice do you have writers?
SM: My advice is for the new writer just entering the field. The competition is stiff–publishers get tens of thousands of manuscripts every year so you have to give them something that they have never seen before. I go to the movies once a week and I enjoy many of them, but most of them are just a variation on a theme–but every once in a while I see something that knocks me out–Star Wars, Pulp Fiction, Moonrise Kingdom were for me those films. If you come up with something fresh, whether a story idea or a character or an art style, you will sell that book even if you don’t have a track record or an agent. So, think hard, study hard and work hard and you will succeed–I promise you–in my forty plus years of children’s books I’ve seen that hundreds of times.
Stephen Mooser is the author of more than 60 books for children from picture book titles such as The Ghost with the Halloween Hiccups, to nonfiction, Lights! Camera! Scream!, series and chapter books, The All-Star Meatballs, The Treasure Hounds,The Creepy Creature Club, Goofball Malone, and novels such as The Hitchhiking Vampire and It’s A Weird, Weird School. His most recent title is Class Clown Academy which accompanies his interactive online virtual school. A former filmmaker and treasure hunter, many of his adventures have found their way into his books. Among his awards is The Christopher Medal for The New York Kids Book and a 2010 Eric Carle Honor Award as a Mentor. He is co-founder, with Lin Oliver, of the Society of Children’s Book Writers and Illustrators, and currently serves as the organization’s President.
How to Get Your Children’s Book Published: Literary Agent Jennifer Laughran Answers the Top 10 Questions We Get Asked Every Day
We’re about halfway through our Pitchapalooza Rocks America Tour, and we’ve made a startling discovery. A staggering number of adults want to write books for kids. And approximately 99% of them have absolutely no idea what they’re doing. They don’t know the rules. They don’t know the players. They don’t know anything except that they have a GREAT idea for a kid’s book and they yearn with a burning fever to get it published. Between us we’ve we’ve thirteen books, four being nonfiction books for tween girls, and the other a middle grade novel aimed at boys. And Arielle has agented dozens and dozens and dozens of books in her 18 year career as a literary agent. But so much has changed in the world of children’s books, and so many people seem all fired up to write them, that we thought we’d get the inside skinny from one of our favorite children’s book resources, Jennifer Laughram. Jennifer’s had a fascinating career in the publishing industry, because she’s gone from hand-selling books to readers in brick-and-mortar bookstores, to finding writers who have the right stuff, then figuring out how to present and sell their manuscripts to publishers in the increasingly ridiculous book business.
BOOK DOCTORS: How did you manage to end up in the book business?
JENNIFER: My first job was in a bookstore, when I was twelve.
BOOK DOCTORS: Ah, they got you young.
JENNIFER: Exactly. It may have been child labor; as I recall I got about five dollars a day plus all the stripped copies of Sweet Valley High I could read.
BOOK DOCTORS: Who could resist that?
JENNIFER: Certainly not me. I spent the next eighteen years working as a bookseller, and then events coordinator and buyer, for bookstores all over the country. I was also a reader and assistant for literary agents for a couple of years before I became one myself. Then I joined Andrea Brown Literary Agency as an agent three years ago.
BOOK DOCTORS: So, everyone wants to know, do you need an agent to get a children’s book published?
JENNIFER: Ten years ago or more, the answer would have been no. These days, trade publishing is ever-more competitive and none of the major publishers accept unsolicited (i.e., un-agented) submissions. If you are very lucky, very persistent and very well-connected, you may not need an agent. But most authors don’t fall into that category.
That said, if you are looking to be published in a niche market, by a specialty educational publisher, regional or smaller independent publisher, you may not need an agent.
BOOK DOCTORS: What are the standard age groups for children’s books?
JENNIFER: Board books – 0-3. Picture books – 3-7. Chapter book/Early readers 5-8. Middle Grade 8-12. YA 12+ or 14+ (depending on content)
BOOK DOCTORS: Does your book have to be a particular length to sit on a children’s book shelf?
JENNIFER: Sure. But that varies depending on the age group; picture books are usually less than a thousand words, YA is usually less than 100,000 words.
BOOK DOCTORS: Can you sell a book for kids of all ages? How would you go about doing this?
JENNIFER: In general, children’s publishers pick one age group that the book is for and publish it accordingly, and if there is crossover, that is all to the good. Every book I can think of that is supposedly “for kids of all ages” does in fact fall into one of those categories above, or is an adult gift or novelty book in disguise.
BOOK DOCTORS: If a writer has ideas for illustrations, should she put them on the page?
JENNIFER: No. Illustration notes are distracting and almost always unnecessary, and will expose you as a newb.The only time you should put them is if there is some sort of visual joke or device that is totally necessary to the plot of the book, but impossible to deduce from the text alone.
BOOK DOCTORS: Is a good idea to have your uncle’s friend’s 18-year-old son who’s pretty good at art illustrate your book?
JENNIFER: No. Let me say again: NO!
BOOK DOCTORS: Is it ever okay to team up with an illustrator before going to a publisher?
JENNIFER: There are some successful folks who are husband-wife or sibling teams or even best-friend teams, where one party is a professional illustrator and the other writes. They work well together and create awesome projects together. That said, these sorts of collaborations aren’t the norm. The much more likely scenario is that a publisher will prefer the text or the art and might be fine with publishing one but not both. Publishers almost always really want to choose their own illustrator.
BOOK DOCTORS: If you are an illustrator that has an idea for a kid’s book, but you have no writing chops, how would you go about getting your book published?
JENNIFER: I’d learn to write, or get enough published as an illustrator of other people’s works that I developed a reputation with publishers. A big-name illustrator has a much better chance of getting help from publishers in developing a project.
BOOK DOCTORS: What are the top 3 mistakes you see in author submissions?
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JENNIFER: Impatience, Poor Presentation, General Cluelessness. Folks often shoot themselves in the foot by not taking the time to craft an effective pitch, or to target agents specifically, or to query in small batches. They submit material that is deeply flawed, not revised, not finished, or in some cases not even started. They submit material that is totally inappropriate and not what I represent at all because they are blanket-querying every agent in the world simultaneously. I only do kids & YA, fiction yet I daily get queries for erotica and narrative nonfiction.
Ideally, authors would do their homework before they start querying, and their work would be as finished, polished, as close to being ready to sell as possible.
BOOK DOCTORS: Does it help to come up with a publicity and marketing plan for your book when querying an agent or publisher?
JENNIFER: Sure, though I wouldn’t lead with that; it’d just be a cool bonus if they loved your work enough to publish it already. Most marketing plans sort of grow organically as the book progresses in the editorial and design process and as buzz builds in-house.
A book can take anywhere from a year to several years to be published, and the content of the book, as well as the way it is positioned in the marketplace, are definitely subject to change in that time. That means marketing and publicity pushes that come about just prior to or just after publication will likely look a lot different, and be a lot more effective, than what was being imagined at the query stage. That early in the game, most folks don’t REALLY know what their book is going to be when it grows up.
BOOK DOCTORS: Jennifer, on behalf of the Book Doctors and clueless children’s book writers all over America, we thank you.
JENNIFER: You are all certainly welcome.
Jennifer Laughran worked in bookstores for years, and is now an agent at Andrea Brown Literary Agency. She is also the founder of the Not Your Mothers Book Club.