What we Do
Book Proposal Development
How to write a non-fiction book proposal is part art, part science, and part alchemy. We offer everything from soup-to-nuts guidance to editing already-developed proposals to thorough reads. Our experience in the publishing industry enables us to take your idea to the next level, ready to pitch and ready to sell.
Whether you just “finished” your crappy first draft or are ten years into a manuscript, a developmental edit can be the greatest form of editorial help you’ll ever receive. Our developmental edits* address everything from narrative arc to voice to marketability and much, much more. A one-hour follow-up consultation is included.
A line edit can make the difference between rejected and landing a book deal. Our line edits include just that—a line-by-line edit of your manuscript—and a one-hour follow-up consultation. Please note: We highly recommend a developmental edit prior to a line edit. Very few people are ready for a line edit and end up paying […]
Author Coaching & Support
Getting a book published can be a maddening process. We offer emotional and spiritual reinforcement in the midst of writers block, when characters decide to revolt or when a rejection letter sends you into a shame spiral. Author coaching can be done on a one-time, weekly, monthly, or yearly basis!
Writing a book takes creativity, guts, and determination—and this is especially true when self-publishing. If self-publishing is your path, having an industry insider in your corner is crucial. From editing to marketing, from cover design to e-formatting, there’s a host of choices that will make or break your book. We can guide you and help […]
When you have a powerful story to tell but you need some assistance in telling it, who you gonna call? A ghostwriter! We can help craft your book as a whole or finish a work-in-progress. And the author remains…YOU. From memoirs to fiction and beyond, ghostwriting may be just the ticket for bringing your book […]
Presentation & Media Training
Most authors today are called upon to speak publicly and/or be interviewed by the media. And most are unprepared to do either. We will help you develop presentations and prepare for interviews. Then we help you perform. David spent over 20 years as an actor and improviser, starring in over 500 commercials as well as […]
Book Promotion & Marketing
Most people don’t become writers because they love promotion and marketing. It seems grossly unfair, but nowadays publishers expect you to be able to get your book into the world. We will help you develop publicity and marketing plans that are within your budget and your abilities, addressing everything from blurbs to blog tours, webinars […]
What is Pitchapalooza?
What People are Saying
“From coming up with an idea to promoting the finished book, these insiders tell you what you need to know and inspire you to do it—with wit, charm, and thorough knowledge.“
“Before you write your own book, read [theirs]. Arielle Eckstut and David Henry Sterry understand the process of publishing—their advice will help you envision and frame your work so that publishers will be more likely to perceive its value.”
“Brilliant and so generous with their expertise. Attendees hang on every word.”
“There is no way I would have landed a book deal without these two brilliant industry pros and their insider knowledge! No resource on the publishing business is as information packed and fun to read as The Essential Guide to Getting Your Book Published.”
Read our Blog
Cathy Salit, CEO of Performance of a Lifetime, had a life-changing book on her hands: Performance Breakthrough: A Radical Approach to Success at Work. It’s a book that everyone interested in becoming a better version of themselves should read, especially if you’re an author without writing experience, or a writer without publicity and marketing experience.
What’s the key to unlocking publishing doors? A great pitch! Learn the art and science of the seemingly impossible task of boiling your book down to 250 words or less.
It reads like a fairytale: A man, afraid of pursuing his dreams, takes a leap of faith toward them. He attends The University of New Mexico Summer Writers’ Conference in Santa Fe, on the wings of his wife’s benediction, “I just want you to be happy.”